Branded content for Netflix’s El Camino: A Breaking Bad Movie
“Yeah, b****!” (Whoops, had to bleep out Jesse Pinkman’s catchphrase.) Gearing up for the release of Netflix’s El Camino, I edited a comprehensive Vulture recap of everything a Breaking Bad fan needed to know before diving into the long-awaited film. The story was the ultimate test of collaboration, since our clients expected a playful, in-the-know feature that went well beyond the average listicle. The article was one of Vulture’s most popular branded content pieces ever and hopefully would’ve made Jesse proud.