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The Guardian: How to Solve a Murder
Investigative brand journalism for Amazon Studios
For this award-winning branded content series, I teamed up with veteran Los Angeles Police Department Detective Tim Marcia to spotlight a cold case...and hopefully catch a killer. Amazon Studios funded these Guardian true-crime reports in support of the Bosch detective show, where several senior LAPD detectives are consultants. Ultimately, How to Solve a Murder unlocked new funding for cold-case investigative work at the LAPD and got a passionate social audience trying to crowdsource clues for a 1980 homicide.
Awards:
The Drum Content Awards: Best Branded Content Commendation
BrillIAAnce Awards: Platinum Content Award
OMMA Awards: Best Illustrated Campaign
Press:
“Investigative brand journalism”: The Guardian and Amazon step into the next level of sponsored content, Nieman Lab
Brand Journalism Goes Investigative at The Guardian, EContent
Can brand content help solve a murder?, Digital Content Next