Branded video series for The Balvenie
Whisky, especially entering into single-malt territory, can feel like a stuffy person’s game. (No offense to cool whisky-lovers.) So working with The Balvenie, I oversaw a fun, approachable video series showing how to pair whisky drinks with creative dishes. The videos, featuring the owners of popular Brooklyn restaurants Olmsted and Maison Yaki, explained what to look for in pairings, without requiring any encyclopedic knowledge of tasting notes. Our satisfied clients appreciated the playful approach in the series: the exact opposite of whisky snobbery.