Digital content marketing for Chanel
For Chanel USA, I helped create, edit and optimize social content for a growing variety of platforms: Facebook, Twitter, Tumblr and Instagram. This required careful planning with our global social team, which coordinated content for all regions of the Chanel brand. I submitted original posts that resonated with US clients while fitting into a cohesive international plan, translated and nuanced French-language posts, and coordinated ongoing promotions with Chanel’s retail partners.